Case Study: Gauging Support among your Membership

Utah State Republican Party

With a rapidly approaching convention vote, the Utah Republican Party commissioned Y2 to determine the position of its party loyal on changing Utah’s unique nominating system.

Approach: Live interviewer survey with a representative sample of caucus attendees followed by deep-dive response analysis.

Y2 was able to acquire the caucus attendance records, cleanse and update the sample file, draw a representative sample, and complete the interviewing in just a matter of days — delivering analysis to party officers and the media the day before the vote. The results provided timely rank-and-file perspective to the officers and delegates at a critical juncture.

Is your government entity, company or organization facing an important decision that will impact your customers or members? Y2 can help you bring mass opinion to inform your next steps, even when the time frame is tight.